Many of the works we covered in my Typography and Interactions class were contemporary thought
examinations and critiques of the design industry, engaging with topics such as inclusivity, the
attention economy, and AI. This project involved designing a landing page to present five
web-integrated projects developed over the course of the year.
If you are a creative professional, you’re probably aware that we are at a highly disruptive point
in design history, with these themes acting as major forces that define this moment in design
culture. Naturally, my designs for this class critically engage with these same notions. While some
may argue that technology feels more encompassing than ever before, many of us are craving a return
to the tactile. I wanted to emphasize this cultural pivot point in my landing page.
With the rise of AI, human error is seen less as a hindrance and more as a stamp of authenticity.
For the visual identity, I wanted to approach the design with authenticity through materiality.
Utilizing assets from my Designer as a Cultural Nomad project, I used a digital scan of fur as the
landing page imagery. The use of a handheld scanner allowed the medium to preserve the imprints of
human imperfection, such as distortion and chromatic aberration, caused by the gestural movements of
my hands. Through these imperfections, I am not only establishing trust with the user; I am also
emphasizing my more manual approach as a designer.
I added photographic assets and juxtaposed them with flat graphic elements to create visual depth,
transforming a two dimensional interface into one with three dimensional presence. Each project is
revealed on hover with a sample image of my work. The screen is partially covered, leaving peepholes
for intrigue, curiosity, and surprise. Through typography, I used a simple yet tech-forward
typographic language. Paired with spatial elements and a contemporary color palette, it integrates
tactility into the web experience in a way that feels refreshing, intriguing, and culturally
evocative of the attention economy.
Built in response to the cultural implications of our current moment, this site blurs the line
between the digital and the physical and invites dialogue around contemporary design culture. As
digital literacy continues to expand and our attention shrinks, the importance of cultural fluency
becomes increasingly critical. This shift paves the way for interactive experiences that are not
only digitally captivating but also experientially engaging.