Nadia Batchelor UX/UI Designer

Nadabdesigns

UX UI

Graphic Design

UXUI

Caribbean Corner

Rebrand

Services

Brand Strategy

Logo Design

Visual Identity

About

Caribbean Corner is a mom-and-pop that provides authentic Jamaican cuisine to the residents of Fairfax, Virginia. I decided to revamp the existing menu of this family-owned restaurant to convey an air of opulence and sophistication.

Vision

I wanted to convey the culture of our mom-and-pop shop more clearly, consistently, and convincingly through elegant solutions by redesigning our branding and menus.

Services: Brand Strategy Logo Design Visual Identity

Duration: 2 weeks

About

Vision

I wanted to convey the culture of our mom-and-pop shop more clearly, consistently, and convincingly through elegant solutions by redesigning our branding and menus.

Duration: 2 weeks

The Problem

The menus were challenging to navigate because of their overcrowded, distracting images and illegible typography. Additionally, the absence of a restaurant logo resulted in a failure to convey its identity and values.

My main objective with the menu redesigns was to reduce friction in the ordering process. To achieve a more airy and delicate presentation, I utilized white space and categorized the dishes in a concise layout. Paired with more elegant typography, the resulting main and takeout menus conveyed information seamlessly

Solution

My main objective with the menu redesigns was to reduce friction during the ordering process. To achieve a more airy and delicate presentation, I utilized white space and categorized the dishes in a concise layout. Paired with more elegant typography, the resulting main and takeout menus conveyed information seamlessly.

Branding

The inspiration for Caribbean Corners' revamped logo stems from the soothing sensations experienced when taking refuge from the blazing sun beneath the comforting shade of a palm tree. It showcases hand-drawn lines that capture the unspoiled beauty of Caribbean beaches, while the rich green color infuses the brand with opulence, paying homage to the lush natural environment. The outcome is a logo that not only embodies the warm hospitality of the West Indies but also conveys the essence of fine dining.