![Gif of Burnout logo](/_next/image?url=%2Fassets%2Fimages%2FburnoutPackage.gif&w=3840&q=75)
Burn Out Contributions
Brand Identity, Product Design, Motion
Design, and 3-D modeling
![Burnout Logo Red](/_next/image?url=%2Fassets%2Fimages%2FburnoutLogoRed.png&w=3840&q=75)
Background
Burn Out is a mid-luxury fashion house based in NYC. They aim to provide safe spaces for gender non-conforming individuals through their gender-neutral fragrances and clothing.
![Burnout themed boxes](/_next/image?url=%2Fassets%2Fimages%2FburnoutBoxes.jpg&w=3840&q=75)
![Burnout themed bottle](/_next/image?url=%2Fassets%2Fimages%2FburnoutBottle.png&w=3840&q=95)
![Burnout themed vertical boxes](/_next/image?url=%2Fassets%2Fimages%2Fburnout2vertical.png&w=3840&q=95)
Deliverables
My goal was to provide multiple solutions: logo, packaging, and product design for a fragrance that celebrates gender-neutral products and youth culture.
![Burnout Logo Red](/_next/image?url=%2Fassets%2Fimages%2FburnoutLogoRed.png&w=3840&q=75)
Logo Design
The design of Burn Out's logo conveys the core ideas of youth culture. The challenge was to create a fresh take on luxury product design that reflected the jaded perspective of Gen Z within the confines of mid-luxury branding. The solution featured a bold, heavily contrasted “B”. Riffing on the visual cues of rebellion, its form emphasizes its slouchiness and distinguishes itself with dense bowls and sophisticated serifs.
![Burnout Logo Bnw](/_next/image?url=%2Fassets%2Fimages%2FburnoutLogoBnW.png&w=3840&q=75)
PMS 1805 CRGB (193 ,32 , 38 )Hex #C12026
PMS 1815 CRGB (109 ,1 , 0 )Hex #6D0100
PMS 663 CRGB (229 ,225 , 230 )Hex #E5E1E6
PMS Black 6 CRGB (0 ,0 , 0 )Hex #000000
PMS 426 CRGB (48 ,48 , 48 )Hex #303030
PMS 408 CRGB (156 ,148 , 147 )Hex #9C9493
PMS 475 CRGB (255 ,224 , 188 )Hex #FFE0BC
Color
In order to reflect the rebellious aura of youth, I choose red and black as the two main proponents of our color strategy. Complemented by a secondary palette of grays, muted yellows, and blues, the identity establishes Burn Out as an unexpected, edgy, groundbreaking company in today's market.
![Burnout themed gift bag](/_next/image?url=%2Fassets%2Fimages%2FburnoutBag.jpg&w=3840&q=75)
![Burnout themed tag](/_next/image?url=%2Fassets%2Fimages%2FburnoutBnWTage.png&w=3840&q=75)
![Burnout themed bottle](/_next/image?url=%2Fassets%2Fimages%2FburnoutBottle.png&w=3840&q=75)
Product Design
Burn Out's launch of its first fragrance, “Venom,” was designed to introduce gender-neutral scents to the everyday consumer. I became inspired by the exquisite textures and colors of granite countertops and decided to incorporate them with the color schemes used in today's punk scene. The results are a sophisticated yet youthful take on packaging design.
![Burnout themed boxes](/_next/image?url=%2Fassets%2Fimages%2FburnoutBoxes.jpg&w=3840&q=75)
![Burnout themed bottle](/_next/image?url=%2Fassets%2Fimages%2FburnoutBottle.png&w=3840&q=95)
![Burnout themed vertical boxes](/_next/image?url=%2Fassets%2Fimages%2Fburnout2vertical.png&w=3840&q=95)
![Burnout themed building sign](/_next/image?url=%2Fassets%2Fimages%2FburnoutSign.jpg&w=3840&q=75)
![Burnout themed gift bag](/_next/image?url=%2Fassets%2Fimages%2FburnoutBag.jpg&w=3840&q=75)