Spot
Brand Identity, Logo Design,
and Animation
Synopsis
Spot is dedicated to providing easy-to-use water testing solutions that indicate the presence of biological and chemical contaminants. To reduce the spread of preventable diseases, Spot aims to provide clean and refreshing water quality assessment tools to those who lack direct access to sanitary drinking water.
Mission
Increasing its visibility in the media, Spot has enlisted me to create an identity that encompasses their mission: get people to think about the water they're drinking. Together, we developed a brand identity and produced 3D visualizations for a media campaign that demonstrated the dangers of drinking tainted water.
RGB (0 ,38 , 198 )
Hex #0026C6
RGB (0 ,16 , 68 )
Hex #001044
RGB (160 ,217 , 242 )
Hex #A0D9F2
RGB (255 ,255 , 255 )
Hex ##FFFFFF
RGB (6 ,102 , 242 )
Hex #0666F2
RGB (7 ,145 , 239 )
Hex #0791EF
RGB (42 ,96 , 203 )
Hex #2A60CB
RGB (76 ,187 , 211 )
Hex #4CBBD3
Logo
Based on contaminated petri dishes, Spot's logo mark was meant to exude a sense of trust within their customer base. The color palette expands on a saturated blue, nodding to clear water and symbolizing their commitment to users and science. Paired with white space, this color choice champions their dedication to cleanliness, purity, and quality.
Campaign
We launched a 3D media campaign that focuses on the repulsive nature of the microscopic pathogens found in dirty water. By inducing a sense of paranoia about drinking water, we were able to emphasize the significance of testing your water quality while providing a simple solution.
Results
These visual attributes establish Spot as the most reliable and available water testing organization in the industry.
